Google has a great new way to browse the news. Basically, you flip through the news stories until there is one that you like and clicking on that story will take you to the full text. Google does this by taking a PNG format image (essentially a photograph) of the news story and arranges them sequentially, much like a magazine.
Having used it over the past week, I am very impressed.
It would be amazing if medical journals were able to utilize this technology to enable readers to have a look at the content including the abstract and possibly an image or two to decide whether they want to look at it more closely.
Many older physicians complain that they prefer reading journals in print form as they like to flip through the pages. Well, with the fast flip format, one could do that online. I hope medical editors out there are paying attention and will not miss this opportunity to make the online experience better for busy clinicians and researchers in medicine.